Having been a performer since the age of 5 and an entrepreneur since the 70′s…
Here are two questions for you…
Have you ever listened to YOUR Audio Business Card (or elevator speech)?
If you are like most of us the answer is probably “no”. So, if not, why would you expect someone else to listen much less be intrigued?
Isn’t that what you are after? You network to build your business right? That 30 seconds may be the only time you have to attract someone’s attention. You invest time and money to attend the event and then – you’re going to get clients because your product or service is so good they
can’t refuse, right? Wrong!
I know we tend to be very critical of ourselves. In 30 years there isn’t an excuse or reason I haven’t heard or used to avoid an honest self-appraisal of a performance or presentation.
Writing down your ABC, let alone listening to yourselves recite it, is not a comfortable thing to do. Sometimes the reason is a simple as – if I do not like it and I rewrite it then what? I keep going through the
same process and getting the same results, isn’t that the definition of insanity?
That is why Global Connections Networking encourages everyone to record your ABC. Everyone who attends a virtual meeting has the opportunity to do so free of charge. You record it, listen to it and then
rerecord it should you choose. You now use that presentation to market your business during the online networking meetings.
On the other hand – what if you know it can be better. You hear the quivering in your voice. Your words sound so similar to others in your profession that it seems the only difference between you and them is your name. Yet, you KNOW you are different. You know your doing what you were born to do. Your passion, your knowledge and your expertise are clear indicators that clients should be beating a path to your door. And they are not.
So you can ramp it up by taking advantage of the fact that Global Connections Networking provides members up to two hours free coaching on their Audio Business Card – content and delivery per quartet. It is one of the basic benefits of membership.
The team at GCN reviews the content from a sales and marketing perspective so your words will attract the referrals you desire. Once the content has a solid base, we help make sure that the delivery is smooth and confident.
Now, once it is perfected, you have to be present to deliver it, right?
Not any more.
GCN posts your ABC on your GCN web page and provides the audio file to put it on your own (separate) website should you choose. Now, when someone has a referral to send you they have the opportunity to hear you first so that when you do connect – it is a more qualified lead. They have heard your voice, your energy, your pitch and they liked what they heard.
Check it out and take advantage of the next virtual meeting or join GCN and make your Audio Business Card, your elevator speech, something that makes that 30 second marketing opportunity something that works for you today!