Branding can at first seem very confusing because there isn’t any one thing you can point to and say, “That’s a brand.” A lot of people think of Coca-Cola, IBM or Honda. They see a logo in their minds, and they think the logo is the brand.
Actually, it’s not.
Your logo and your tagline are just one tiny aspect of your brand. Your brand is a combination of elements that all add up to this…
Your brand is the PROMISE of an EXPERIENCE.
Your brand is an opportunity to create:
Meaningful, thought-provoking connections with your clients.
Focus, intention and energy for you in building your business.
All great personal brands clearly answer these three questions:
- Who am I?
- What do I stand for?
- What am I an expert in or at?
For example, Deepak Chopra’s brand is:
- A healer of mind, body, and spirit.
He stands for:
- There is more to life than what we see.
He is an expert at:
- Making something esoteric understandable to mainstream America
The proprietary Branding with Archetypes® system ensures that your brand is a deeply emotional experience for others and highly authentic experience for you.
Additionally, your Unique Brilliance is not a skill like driving a car. It’s a powerful force that describes the very core of who you are as an individual. It is the very essence of what you love to do, and do extraordinarily well. Everyone has their Unique Brilliance, yet most people never realize what theirs is or how to use it.
Here are just a few examples of where this information will help you create clarity and save money.
- Voice/Tone/Perspective o Marketing Message
- Voice Mail Message
- Product Packaging
- Business Cards
You’ll be able to see immediately if you image and material is on brand as you answer these questions:
- Does this communicate the core essence of my Brand Archetypes?
- Does this deliver on my Brand Soul Promise?
- Does this reflect my Brand Soul Values?
- Does this express the personality of my brand?
What Is Branding With Archetypes®?
Archetypes are images, characteristics and qualities that are imprinted in our human
psyche and are immediately understood because they are universal.
We intuitively understand archetypes.
They immediately create meaning and feeling.
Brands are about emotion and connection.
Archetypes provide a structured, easy to use method for creating meaning, emotion and
connection with your ideal clients, in a way that is authentic to YOU!
Are We Branding Our Business To Reflect Our Archetypes Or The Archetypes Of Our
Here is the simplest way to answer this important question: Your archetypes always
reflect YOUR uniqueness…and they appeal to a matching core desire that is currently
important and strongly present within your ideal clients.
A payment plan is available if you call 805.405.5127.