Branding With Archetypes Virtual Seminar

Your brand is the PROMISE of an EXPERIENCE!

Noted psychologist Carl Jung theorized that humans use symbolism to more easily understand complex concepts. In this work, Jung maintained that over the course of all time, for people, certain paths to greater understanding remain both recognizable and timeless. And that these paths to greater understanding should be categorized. Further,  these categories exhibit personality traits that are easily understood—and in the case of brands, by customers and by the companies looking to define their customer audiences.

Archetypes, he called them.

One of the tests that I give my clients is one very good at helping you find your best customers, called  Branding with Archetypes.

Helping you, it perfectly captures your spirit, personality and passion, transforming YOU into an authentic brand you can instantly use to launch this exciting new direction in your business.

You can:

* Confidently choose your website design and images, write attention-getting emails, sales copy and marketing material (even if you’re not a writer!)

* Identify your unique brilliance and use it as a powerful catalyst for focusing your gifts and talents on your most  profitable actions


There are twelve brand archetypes: The Innocent, Romantic, Hero, Outlaw, Explorer, Artist,  Ruler, Alchemist, Romantic, Nurturer, Jester, and Sage.

Let’s take a look at a few examples:

  • The Innocent: Exhibits happiness, goodness, optimism, safety, romance, and youth. Example brands include: Coca-Cola, Nintendo Wii, Dove
  • The Everyman: Seeks connections and belonging; is recognized as supportive, faithful and down-to-earth. Example brands include: IKEA, Home Depot, eBay
  • The Hero: On a mission to make the world a better place, the Hero is courageous, bold, inspirational. Example brands include: Nike, BMW, Duracell
  • The Rebel: Questions authority and breaks the rules; the Rebel craves rebellion and revolution. Example brands include: Virgin, Harley-Davidson, Diesel (jeans)
  • The Explorer: Finds inspiration in travel, risk, discovery, and the thrill of new experiences. Example brands include: Jeep, Red Bull, REI
  • The Creator: Imaginative, inventive and driven to build things of enduring meaning and value. Example brands include: Lego, Crayola, Adobe
  • The Ruler: Creates order from the chaos, the Ruler is typically controlling and stern, yet responsible and organized. Example brands include: Mercedes-Benz, Microsoft, British Airways
  • The Magician: Wishes to create something special and make dreams a reality, the Magician is seen as visionary and spiritual. Example brands include: Apple, Disney, Absolut
  • The Romantic: Creates intimate moments, inspires love, passion, romance and commitment. Example brands include: Victoria’s Secret, Chanel, Haagen Dazs
  • The Caregiver: Protects and cares for others, is compassionate, nurturing and generous. Example brands include: Johnson & Johnson, Campbell’s Soup, UNICEF
  • The Jester: Brings joy to the world through humor, fun, irreverence and often likes to make some mischief. Example brands include: Old Spice, Ben & Jerry’s, M&Ms
  • The Sage: Committed to helping the world gain deeper insight and wisdom, the Sage serves as the thoughtful mentor or advisor. Example brands include: Google, PBS, Philips


  • Aligning brand with brand archetype personality and motivators
  • Informs internal content creators and external creative partners
  • Fine-tune brand offerings to affiliated

5 hour Virtual workshop, INTRODUCTORY offer $197 Full Pay “Sale” until 1/23 $97 If they want a payment plan it will be $249 total pay with $83 a month for 3 months (“product” will go away 1/25 and be replaced with Duplicate information at $497 for the seminar. Next time offered will be September.)